“The idea is to convince you that you aren’t going to be happy unless you purchase something. And make no mistake, this is a powerful manipulative tool. Some experts have referred to advertising as the ‘relentless propaganda on behalf of goods in general.’ R. Crisp argued in an article in the Journal of Business Ethics that ‘advertising overrides a consumer’s autonomy of decision making in the creation of desires, correlating an unbreakable link between products and the fulfillment of stimulated desires.’ In other words, advertising is designed to hijack your brain by dictating what you desire.” (>>)
Thursday, March 11th, 2010 :: 6:06 PM