“I know trust is obvious, but despite it’s obviousness it’s rare. Cliches are often cliches because they’re true (which is a cliche about cliches). They’re easy to dismiss because they’re well worn, but that’s a mistake. Love and happiness are rare, despite the popularity of those words. We like to believe what we need is a huge breakthrough, a grand idea we’ve never heard before. This is a mistake. Knowing and doing are far apart.” (>>)